This month, musical artist Billie Eilish is embracing her sultry facet with the launch of Eilish No. 2, the second perfume she developed in partnership with magnificence firm Parlux. The launch of Eilish 2.0 follows the discharge of her first eponymously named vegan fragrance final fall.
The musical artist was extremely concerned in creating her first perfume, Eilish, which contains a heat, musky, and woodsy base accented with notes of sentimental spices, wealthy cocoa, and creamy vanilla that are layered with hints of sugared petals, juicy mandarin, and pink berries.
For her second perfume, Eilish No. 2, the 20-year-old singer went in a extra sultry route, with base notes of palo santo and ebony layered with Italian bergamot, apple blossom, papyrus, black pepper with an added distinction of untamed moist poppy flowers.
The bottle design additionally follows a darker route that options Eilish’s favourite elements of the physique: the chest, neck, and collarbone, articulated in a darkish, metallic grey slate materials.
“The launch of Eilish was a worldwide success. It was thrilling to see followers reply so enthusiastically to Billie’s debut perfume, a scent that she had been chasing for years,” Lori Singer, President of Parlux, mentioned in a press release. “As a passionate perfume fanatic, Billie was excited to develop her new scent, took trip of her busy schedule to come back to the perfume lab to satisfy and work immediately with the perfumer. Billie knew precisely what she needed to create; a moist, wet, sultry, woody floral scent known as Eilish No.2.”
Billie Eilish will get into vegan fragrance
Why is fragrance not vegan? Whereas it’s changing into much less widespread within the perfume trade, perfumes have beforehand been examined on animals and a few corporations proceed to take action in areas the place beauty testing is required by regulation.
Perfumes also can include animal-derived components such musk—which is extracted from male Musk or Kasturi deer. Nevertheless, many trendy manufacturers are each vegan and cruelty-free and use artificial musk, together with Eilish’s as she herself has been vegan since age 12.
Additionally crafted in partnership with Paralux, Eilish launched in November 2021 solely by means of BillieEilishFragrances.com and retails for $68 per bottle. “Billie Eilish is a singular expertise and the voice of a technology. She has a imaginative and prescient in every little thing she does that’s distinctive, disruptive, and authentically hers,” Parlux President Lori Singer mentioned in a press release. “Partnering with Billie was pure for Parlux as a result of we will deliver a imaginative and prescient to life like nobody else, and we had been equally excited to be on this journey collectively.”
Eilish was closely concerned in crafting her first perfume, together with its bottle design, advertising and marketing marketing campaign, and scent notes.
“I needed it to really feel like a heat embrace. Like what it feels wish to really feel your blood speeding by means of you,” Eilish mentioned about her first fragrance. “It’s a scent that I’ve been chasing for years and years and years. It’s my favourite scent on this planet.”
For Eilish No. 2, the singer needed to construct upon and evolve her flagship scent. “I actually preferred the thought of a darker, wet world for Eilish No. 2,” Eilish mentioned in a press release. “We began with the unique ‘Eilish’ components of heat and sweetness, however then added spicy and woodsy components for a extra sultry, and moist feeling.”
Billie Eilish’s vegan empire grows
Eilish has been vegan since childhood and has been utilizing her fame to advertise a kinder world for animals. For a number of years, Eilish has used her social media platforms to share vegan messages and urge her followers to undertake a plant-based food plan. Not too long ago, Eilish expanded her vegan message into different circles of affect.
Final 12 months’s Met Gala welcomed celebrities to pattern its first-ever absolutely plant-based menu. It was additionally a significant step ahead for cruelty-free vogue. Eilish gave iconic designer Oscar de la Renta an ultimatum: she would solely put on the model’s designs if it dedicated to going fur-free. After the style home agreed to her demand, Eilish graced the pink carpet within the model’s beautiful peach-hued robe impressed by Marilyn Monroe.
Eilish has additionally been working with Nike to make vegan variations of a few of its iconic sneaker types. A fan of Air Jordans from a younger age, Eilish’s new vegan sneakers characteristic her signature on the insoles and at the moment are accessible in two types: Air Jordan 15 in a impartial taupe hue and Air Jordan 1KO model in a “Ghost Inexperienced” colorway—harking back to Eilish’s slime inexperienced hair shade previous to her platinum hair transformation.
“We labored actually onerous on making all of them 100-percent vegan—no leather-based, no animal something,” Eilish mentioned in a promotional video for the sneakers. “They’re over 20-percent recycled supplies. Which is so dope to me. We will make cool sh*t and also you don’t should be wasteful.
Ariana Grande makes vegan fragrance, too
The discharge of Eilish’s first fragrance got here on the heels of God Is A Lady, fellow vegan singer Ariana Grande’s latest fragrance. Named after her 2018 hit tune, Grande launched the vegan fragrance final summer season at Ulta Magnificence. God Is a Lady is the most recent vegan fragrance in Grande’s arsenal which additionally contains Cloud (an uplifting scent with notes of lavender blossom, juicy pear, and bergamot); Thank You Subsequent (impressed by Grande’s 2018 tune); and R.E.M. (a science-fiction impressed perfume housed in a crystal-covered bottle).
Grande additionally launche her vegan make-up line R.E.M. Beauty final fall.