Brinkley Erb liked to eat pancakes, however her allergic reactions had taken this widespread breakfast meals off the desk.
One morning she determined to begin taking part in round with gluten-free pancake recipes.
“I began googling and experimenting, taking concepts from a number of recipes,” Erb mentioned. “I ended up throwing collectively a recipe and liked it.”
Now you can also get pleasure from her “Good Flippin’ Pancakes” made with easy, all-natural elements like bananas, oats and cinnamon.
Her wholesome and engaging pancakes might be discovered within the frozen meals part of grocery shops throughout Memphis.
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A wholesome spin on a breakfast favourite
Erb first mastered her recipe again in 2020. Over the following yr she made her wholesome pancakes frequently, sharing them with family and friends.
This yr, she determined to show her tasty pancakes right into a enterprise.
“I noticed somebody making do-it-yourself uncrustables and I had a kind of mild bulb moments,” Erb mentioned. “You’ll be able to freeze something to promote. The truth is, these pancakes are even higher frozen because it provides them a crispy exterior when toasted.”
Erb mentioned she began promoting her pancakes to her yoga purchasers to see if she might make a enterprise out of it. Her purchasers liked the pancakes and Erb determined to take the leap, renting a business kitchen spot at Memphis Kitchen Co-op.
Erb formally launched Brinkley’s Foods together with her sister Connell Erb and her stepfather Tom Sikes early this yr.
Whereas all three are within the kitchen, Brinkley handles the recipe growth and is what she referred to as “the designated pancake flipper,” whereas Connell designed the packaging and advertising supplies and Tom handles the enterprise paperwork.
The household mentioned their firm is on a mission to supply a complete new form of meals — actual, pure meals in a fast and handy kind.
Presently, the pancakes can be found within the authentic taste, in addition to blueberry.
The crispy-on-the exterior, fluffy-on-the-inside frozen pancake takes just some minutes within the toaster to arrange and accommodates no added sugar, no dairy and no gluten.
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Erb mentioned she is engaged on extra flavors of pancakes, in addition to a brand new product — a Baked Oat Chew. “It’s not a granola bar, it is not a muffin, and it’s not a cookie; it is a scrumptious mixture of the three,” she mentioned.
The frozen pancakes might be present in shops corresponding to Excessive Level Grocery, South Level Grocery, Curb Market, Cordelia’s Market, Grind Metropolis Grocery and Massive River Market. Every bag retails for round $7.99.
“Our slogan is, ‘Eat extra pancakes,’” Sikes mentioned. “Pancakes don’t need to be unhealthy.”
“However serve them with pure maple syrup,” Erb mentioned. “The pancake syrup within the grocery retailer is stuffed with sugar and preservatives.”
Jennifer Chandler is the Meals & Eating reporter at The Industrial Attraction. She might be reached at email@example.com and you may comply with her on Twitter and Instagram at @cookwjennifer.