Even when you’re ditching eggs, you not must “leggo” your Eggo. This month, Kellogg’s introduced that its latest Eggo waffle can be completely vegan. And that is not all. The Belgian Liege-style waffle will function vegan hen from Morningstar Farms’ Incogmeato brand. The MorningStar Farms’ Incogmeato Plant-Primarily based Chik’n and Eggo Liège Model Waffle Sandwich is slated to roll out at retailers nationwide by the top of the 12 months.
“The collaboration is a match made in heaven and a win-win for all,” Joe Beauprez, Advertising Director for Eggo, mentioned to VegNews. “With hen and waffles already identified and liked by waffle followers, we got here along with MorningStar Farms to carry a plant-based twist on this basic dish to tables this 12 months.”
Kellogg’s developed the brand new vegan hen and waffles product to supply consumers an reasonably priced, simple meal on the go. The field accommodates two sandwiches and may have a urged retail worth of $8.49. Now, Individuals in every single place can benefit from the savory and candy mix of standard hen and waffles with out worrying about animal-based components.
Eggo’s Meatless Hen & Waffles
This announcement happens a 12 months after the corporate debuted its first meatless Chick’n and Waffles product for National Waffle Day on August 24. Partnered with Incogmeato, the meat-free breakfast merchandise featured vegan fried hen paired with the standard Eggo waffles, however the firm didn’t take away the animal-based components fully. Following a profitable launch, Kellogg’s began creating a vegan recipe for its iconic frozen waffles.
“Waffle lovers went wild for our Eggo x MorningStar Farms Incogmeato collaboration final 12 months, so we knew we wished to have the ability to carry the right pairing to much more individuals this 12 months,” Beauprez mentioned. “That meant creating our first-ever vegan waffle, to present any waffle lover the chance to get pleasure from our new sandwich.”
Kellogg’s eliminated the eggs from its waffle recipe by introducing a vegan egg comprised of wheat gluten and soy flour. The corporate additionally bulked its conventional skinny waffle to higher create the hen and waffle sandwich. Full with 11 grams of protein, the vegan hen and waffles sandwich goals to present all hungry prospects a straightforward “seize & go” meal.
Total, the Nashville-inspired dish elevated in reputation by 121 p.c during the last 4 years, in keeping with a research from DataEssential. So now, Kellogg’s intends to capitalize on the rising reputation by making this Southern consolation meals accessible to each non-vegans and plant-based customers.
“We’re at all times on the lookout for new methods to make vegetarian meals extra accessible for everybody, so we’re excited to associate with an iconic model like Eggo to place a scrumptious new spin on a beloved dish like hen and waffles,” Heidi Ray, Advertising Director for MorningStar Farms and Incogmeato at Kellogg Firm, mentioned on the time. “This limited-edition combo pack provides individuals one other alternative to see how scrumptious plant-based will be and expertise our Chik’n Tenders that look, prepare dinner, style, and tear similar to the true factor.”
Kellogg’s is Going Plant-Primarily based
This June, Kellogg’s introduced that the corporate is breaking apart, dividing into three separate firms that can be devoted to snacks, cereals, and plant-based meals. By splitting into three new entities, the plant-based firm will solely speed up the sustainable sector of the main meals model.
Kellogg’s new plant-based firm will quickly be titled “Plant Co.” and can initially develop its MorningStar and Incogmeato manufacturers. Kellogg’s first acquired the model 20 years in the past and resulting from a latest spike in plant-based curiosity, the corporate reallocated its sources to develop its product choice. Now, the plant-based model is valued at $340 million.
For extra plant-based happenings, go to The Beet’s News articles.
