PLAYin CHOC, a multi award-winning vegan chocolate producer based mostly within the UK, proclaims a brand new provider partnership with low-cost Icelandic airline PLAY. The model’s 30g JustChoc Field is now a part of the in-flight menu on 27 of the service’s worldwide routes.
PLAYin CHOC MD Dominic Simler mentioned: “It is a actually thrilling transfer for PLAYin CHOC. Having the ability to provide PLAY passengers our award-winning vary is unbelievable. Having the peace of thoughts that our chocolate is free from the 14 commonest allergens is reassuring for all these travelling on board every flight, and we’re actually pleased with that.”
PLAYin CHOC has received 34 awards for its natural, vegan, allergen-free Peruvian chocolate and modern and sustainable designs.

Well being + Pleasure + Planet
In line with PLAYin CHOC, three phrases outline its worth proposition: well being, pleasure, and planet. The model was based in 2017 by Maya Simler, who was searching for wholesome chocolate snacks for her youngsters. The model entered the market in 2018, dedicated to creating ethically produced chocolate with the very best high quality components, free from allergens, little one labour, and plastic.
The model’s first launch was its Endangered ToyChoc Field, containing vegan chocolate, a card puzzle toy that includes endangered animals, and an academic enjoyable details card. The corporate says the field was a hit amongst youngsters and adults. PLAYin CHOC has since prolonged its vary to supply 66 collectable ToyChoc Containers and JustChoc Containers in numerous milk or darkish chocolate codecs.

Spectacular sustainability credentials
PLAYin CHOC’s vegan recipe has a brief checklist of components: natural 100% Peruvian cacao from small farm collectives, Indonesian creamed coconut, coconut sugar, and premium Madagascan bourbon vanilla.
The corporate says that the chocolate model’s product packaging is 100% recyclable, zero-waste, and plastic-free to make sure that the supplies disappear and nothing leads to a landfill or pollutes the oceans.
“With many award wins beneath our belt for this vary we’re assured that the passengers will probably be delighted on style. We’re supplying our Natural Peruvian M•lk Chocolate for the PLAY menu, so it’s good for teenagers and adults alike – it’s scrumptious,” Simler added.